Last updated: 21 June 2025

This Privacy Policy explains how The Brandelier (“we”, “us”, “our”) collects, uses, and discloses your personal information when you visit or use our website at thebrandelier.co.uk (the “Site”), purchase our products or services, or otherwise interact with us (collectively, the “Services”). For the purposes of this Privacy Policy, “you” and “your” refer to any user of the Services, whether a customer, visitor, or other individual whose personal information we collect.

Please read this Privacy Policy carefully.

Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes to our practices, legal requirements, or operational needs. When we do, we will revise the “Last updated” date at the top of this page and post the new version on our Site. We encourage you to review this Policy regularly.

How We Collect and Use Your Personal Information
To provide our Services, we collect personal information from various sources as outlined below. The type of information we collect and how we use it depends on how you interact with us.

In addition to the specific uses described below, we may use your personal data to communicate with you, improve our Services, comply with legal obligations, protect our rights and those of others, and enforce our terms and policies.

What Personal Information We Collect
We collect personal information that identifies or relates to you (“personal information”) in the following ways:

Information You Provide Directly

• Contact details (such as your name, email address, postal address, and telephone number).
• Order and payment details including billing and shipping addresses, payment confirmation, and purchase history.
• Account information including usernames, passwords, and security questions, if you create an account.
• Customer service communications, such as enquiries or feedback you send to us.

Providing this information is voluntary but may be necessary to access certain features or complete purchases.

Information We Collect Automatically
When you use our Site and Services, we may collect data automatically using cookies and similar technologies (“Cookies”), including:

• Device and browser information
• IP address and location data
• Interaction data such as pages viewed, links clicked, and time spent on the Site
• This information helps us improve your experience, analyse usage, and personalise content.

Information from Third Parties
We may receive information about you from third parties such as:

• Service providers supporting our Site and payment processing (e.g., Shopify or other e-commerce platforms).
• Advertising and analytics partners who help us understand and reach our audience.
• Any information obtained from third parties is handled according to this Privacy Policy.

How We Use Your Personal Information
We use your personal information for the following purposes:

Providing Products and Services: Processing orders, payments, shipping, account management, and customer support.
Marketing: Sending promotional communications by email or other channels, tailoring advertising and offers relevant to you.
Security: Preventing fraud, maintaining the security of our Site and Services, and investigating suspicious activity.
Improving Services: Analysing usage patterns and feedback to enhance our offerings.
Legal Compliance: Meeting regulatory requirements and responding to lawful requests.

If you are located in the European Economic Area (EEA), the lawful basis for processing your data may include our legitimate interests in operating and improving our business, or your consent where required.

Cookies
We use Cookies to provide and improve our Services, remember your preferences, run analytics, and deliver personalised advertising. For details on the Cookies we use, and how to control them, please visit our Cookie Policy.

You can usually control Cookies via your browser settings, but disabling Cookies may affect the functionality of the Site.

How We Share Your Information
We may share your personal information with:

Vendors and service providers assisting with payment processing, shipping, customer support, and IT services.
Marketing partners for advertising purposes.
Affiliates within The Brandelier group of companies.
Law enforcement or regulators as required by law or to protect our rights.
Third parties you authorise, for example when using social media login features.

We never sell your personal information.

Third Party Websites and Links
Our Site may contain links to external websites or social media platforms. We are not responsible for the privacy practices or content of those sites. Please review their privacy policies before providing any personal information.

Security and Retention
While we strive to protect your personal information using reasonable security measures, no system is entirely secure. Please be cautious when transmitting sensitive information.

We retain your personal data only as long as necessary to provide Services, comply with legal obligations, or resolve disputes.

Your Rights
Depending on your location, you may have rights including:

Accessing your personal data
Correcting inaccuracies
Requesting deletion
Objecting to or restricting processing
Data portability
Withdrawing consent where applicable
Opting out of marketing communications

To exercise your rights, please contact us using the details below. We will respond in accordance with applicable law.

Complaints
If you have concerns about our use of your personal information, please contact us. You may also lodge a complaint with your local data protection authority.

International Transfers
Your information may be transferred outside your country, including countries without the same data protection laws. When we do, we use appropriate safeguards such as standard contractual clauses to protect your data.

Contact Us
If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us at:

Email: privacy@thebrandelier.co.uk
Address: The Brandelier, WD18 8AX, UK

For the purposes of applicable data protection laws, The Brandelier is the data controller of your personal information.