CLIENT
MateGenius
MateGenius.ai is an AI automation platform that offers 100+ ready‑to‑use bots, Make.com templates, and custom automation services for businesses that want to scale without adding more manual work. They approached The Brandelier to reposition their website from a features‑heavy tool library to a clear, conversion‑focused platform that speaks to decision‑makers and drives demo bookings.
SERVICES
Website UX/UI Design & Development //
Positioning & Messaging //
Conversion Strategy //
Funnel Architecture
MateGenius.ai needed a website that explained a complex product ecosystem in simple terms, highlighted clear business outcomes, and made it effortless for visitors to discover the right bot or automation service for their needs. The Brandelier delivered a modern, structured digital experience that elevates their brand, clarifies their value.
Our Approach as a creative agency
The goal was to turn a dense, text‑heavy offer into a guided experience tailored to founders, marketers, and operations teams who need automation that “just works”. The new UX organizes MateGenius.ai into three clear pillars—ready‑made bots, Make.com templates, and custom automation strategy—each supported by benefits‑driven copy, use cases, and straightforward next steps.
The method ❊
Research & Positioning
The project started with understanding MateGenius.ai’s product range, audience segments, and the role of Make.com in their ecosystem, then defining core messages around saving time, reducing manual work, and simplifying complex workflows. This informed a narrative that speaks to real business pains rather than only AI features.
Experience Design & Architecture
The site architecture was redesigned to group 100+ bots, prompts, and templates into intuitive categories (e.g. social media, outreach, analytics, customer support), with filters and overview sections that help users quickly find what they need. Each category page pairs concise descriptions with examples of automations in action, reducing overwhelm and encouraging exploration.
Conversion & Trust Layer
Strategic CTAs, social proof, and FAQs were placed throughout the journey, nudging visitors to start with a pre‑built template, join the Bot of the Month Club, or request a tailored automation roadmap. The content emphasizes ongoing support, expert strategy, and seamless Make.com integration to position MateGenius.ai as a long‑term partner, not just a tools library.
Conclusion
This project shows how strategic positioning and thoughtful UX can turn a complex AI platform into a clear, conversion‑focused digital experience. By simplifying how MateGenius.ai presents its bots, templates, and custom services, the new website helps visitors understand the value of automation faster and take confident next steps toward integrating AI into their workflows.
Reviews
“Working with The Brandelier gave us the clarity we were missing. The new site finally explains what MateGenius.ai does in a way that resonates with founders and operators, and we are seeing more qualified leads booking automation consults.”
Jan Koblynze
CEO
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